Client: Planned Parenthood Global

Role: Graphic Designer and Creative Director

THE PROJECT

I utilized hand-drawn illustrations as a powerful storytelling tool to infuse the narrative with a personal and intimate touch.

THE THINKING

This artistic approach allows for a unique visual style that effectively conveys emotions and experiences, making complex topics more accessible. Each illustration tells a story, showcasing the diverse voices and journeys of individuals impacted by reproductive health issues worldwide. The fluidity and warmth of the hand-drawn art not only engage viewers but also evoke empathy, fostering a deeper connection to the important messages of empowerment and access to care that Planned Parenthood Global champions.

THE RESULT

By intertwining art with storytelling, the animation creates a compelling and memorable experience that resonates with audiences on multiple levels, effectively communicating the coalition's mission and impact.